Discount stores,
invite-only sites, Etsy and
eBay: there is hardly a reason to head to a department store anymore. Unless, of course, you still appreciate the social aspect of shopping -- getting a friend's opinion, promising to let her borrow your item, or using her to help narrow down your selections. So Ella Gorlga, a young entrepreneur based in New York, caught this discrepancy between IRL and e-retail. Sure, gals want the ease of shopping from home, but they also like the curated, refined selection that comes with the assistance of a trusted friend. What she created was not a shopper's social network -- though she says that Twitter and Facebook integration constitute a part of her site -- but instead a space for fashionistas to post their closet, and do what the modern shopper does: buy, sell, lend or swap. "
I-ELLA combines three core elements," Gorgla explains. "My love for fashion. It's really a love and a passion, something that drives me, because my background is in engineering with a focus on business. Secondly, I wanted to reshape the shopping landscape, come up with innovative ways to present retail and shopping. And lastly, and this is really important, do some work that impacts the world and non-profits, giving people a chance to get involved that is non-invasive."
Continue reading I-ELLA Combines eBay, Gilt Groupe and a Bazaar Into Charitable Shopping
I-ELLA Combines eBay, Gilt Groupe and a Bazaar Into Charitable Shopping originally appeared on Switched on Fri, 01 Oct 2010 13:10:00 EST. Please see our terms for use of feeds.
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